Case Studies - Morningstar Communications 
MorningStarCommunicationsChallenge:

Morningstar Communications wanted to rebuild their corporate website to match their new brand. Not only did they want the site to be visually appealing, but also to be a well-organized site with a knowledge section that included articles, podcasts, polls and RSS feeds.  The site has the potential to not only be the corporate face of Morningstar but also be a very useful source of information for CMOs and other Marketing knowledge seekers wanting to help their companies stay on top of marketing and Communications needs. Morningstar Communications hired Yoodle to meet this challenge.

Solution:
  • Selection of Ektron CMS400.NET as development platform.
  • Development of modules based on Ektron base controls to relate content through clever use of metadata.
  • Customization of blogs and articles to allows special tagging for spreading it across the website.
  • Integration with third party services to provide personal fitness and nutrition services.
Result:
  • A company portal which is easy to maintain and update without involvement of programmers. 
  • Blogs, which are interspread throughout the website and easy to add and maintain posts.
  • A website that confirms to new marketing and branding effort.  
  
 What Client Has To Say:
QuoteOur renovated website provides  Morningstar Communications an excellent digital platform to further strengthen our position as a leading strategic integrated communications company.  Our friends at Yoodle helped us every step of the way.”
- Eric Morgenstern, President and CEO, Morningstar Communications
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